Group Companies

Our philosophy, along with our commitment as custodians of Unrounds, has helped shape our diversified and vibrant business model, which now straddles the entire value chain from diamond and jewellery manufacturing to jewellery designing and retailing.

We are leveraging our diamond manufacturing expertise spanning sourcing, manufacturing and distribution.

Our jewellery manufacturing and design capabilities are being brought to the fore with the help of our specialist design studio, Mishti, bringing alive the infinite design possibilities of the Unrounds through exquisite jewellery. By seeding the market with these striking designs, we expect the trade as well as the end-customers to embrace the beauty of the Unrounds.

Last, but certainly not the least, our line of diamonds and jewellery is being launched and marketed as Fabulous Unrounds. Partnering with top-of-the-line retailers, we are creating specially-choreographed exhibit spaces, backed with communication material that aims to educate the retail customer, and bring alive the extraordinary appeal and value of the Unrounds.

H Dipak’s experience with marketing the Princess Cuts underlines not just the potential to create huge, independent markets for each of the fancy shapes, but also introduce immense design possibilities, fresh creativity and a whole new world of aesthetic to the world of diamonds and jewellery.