Fuzion

Our journey to the top of the value chain.

It’s been a continuous endeavor to reach closer to the end customer. With our own chain of retail stores, we’ve moved one step nearer to the goal.

The Fuzion store joint-venture is an important element of our overall group business strategy:

Our experience and expertise across the business - from diamond sourcing to diamond manufacturing to diamond jewelry manufacturing - helps us bring maximum value to the end customer – much in excess of what part players can provide.

The Fuzion store provides us our own exclusive platform for showcasing and growing the magic of the Fabulous Unrounds.

Most importantly, we believe that having a finger on the pulse of the end customer helps us sharpen every aspect of our business down the line.

With retail operations in Mumbai, Ahmedabad and Coimbatore, and a brand new 8000 sq ft flagship diamond store in Ahmedabad, a model that will be replicated in various other cities across India, we envisage Fuzion becoming a diamond destination of choice in the years to come.