Fabulous Unrounds

Fabulous Unrounds is a brand that showcases to retailers as well as end-consumers the magic of fancy shape diamonds. It is a collection of exclusive jewellery pieces, created out of 9 different fancy shapes.

‘Fabulous Unrounds’ was launched in August 2010 in partnership with a reputed jewellery manufacturer from SEEPZ. This brand is distributed through 15 top Indian retailers in 12 different states, along with a range of promotional material, catalogues, in-store branding and visual merchandizing.

Each store carries a minimum of 50 different styles and has a dedicated counter for our collection. We also educate consumers and retailers on fancies through road shows across India, staff training programs and in-store literature.